Typography
The rounded features of our typeface go hand-in-hand with wavy illustrations and geometric icons
Typography
The rounded features of our typeface go hand-in-hand with wavy illustrations and geometric icons
Typography
The rounded features of our typeface go hand-in-hand with wavy illustrations and geometric icons
Typography
The rounded features of our typeface go hand-in-hand with wavy illustrations and geometric icons
❶ How we communicate
Typography is the most extensive element of our brand. We avoid strict rules intentionally, but in this section you’ll find a few guiding points.
❶ How we communicate
Typography is the most extensive element of our brand. We avoid strict rules intentionally, but in this section you’ll find a few guiding points.
❶ How we communicate
Typography is the most extensive element of our brand. We avoid strict rules intentionally, but in this section you’ll find a few guiding points.
❶ How we communicate
Typography is the most extensive element of our brand. We avoid strict rules intentionally, but in this section you’ll find a few guiding points.
/language
① Build a relationship with the customer. Always use “you”, “us”, “we”.
② Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
③ Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
④ Infuse inspiration. Keep language descriptive - with our casual tone.
We chose a geometric sans-serif named ES Build for it’s inherent neutrality and simplicity. We wanted a clean typeface that wasn’t distracting.
/language
① Build a relationship with the customer. Always use “you”, “us”, “we”.
② Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
③ Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
④ Infuse inspiration. Keep language descriptive - with our casual tone.
We chose a geometric sans-serif named ES Build for it’s inherent neutrality and simplicity. We wanted a clean typeface that wasn’t distracting.
/language
① Build a relationship with the customer. Always use “you”, “us”, “we”.
② Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
③ Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
④ Infuse inspiration. Keep language descriptive - with our casual tone.
We chose a geometric sans-serif named ES Build for it’s inherent neutrality and simplicity. We wanted a clean typeface that wasn’t distracting.
/language
① Build a relationship with the customer. Always use “you”, “us”, “we”.
② Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
③ Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
④ Infuse inspiration. Keep language descriptive - with our casual tone.
We chose a geometric sans-serif named ES Build for it’s inherent neutrality and simplicity. We wanted a clean typeface that wasn’t distracting.
/adaptative
The chosen typeface works well both for headings as well as body copy. Since you can control the level of neutrality with some nifty CSS features.
① Neutrality
② Simplicity
③ Rounded
④ Legibility
/adaptative
The chosen typeface works well both for headings as well as body copy. Since you can control the level of neutrality with some nifty CSS features.
① Neutrality ② Simplicity ③ Rounded ④ Legibility
/adaptative
The chosen typeface works well both for headings as well as body copy. Since you can control the level of neutrality with some nifty CSS features.
① Neutrality ② Simplicity ③ Rounded ④ Legibility
/adaptative
The chosen typeface works well both for headings as well as body copy. Since you can control the level of neutrality with some nifty CSS features.
① Neutrality ② Simplicity ③ Rounded ④ Legibility
/ES Build as a primary font
H1 Header
H2 Header
H3 Header
Button
Aa
Es Build
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/ES Build as a primary font
H1 Header
H2 Header
H3 Header
Button
Aa
Es Build
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/ES Build as a primary font
H1 Header
H2 Header
H3 Header
Button
Aa
Es Build
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/ES Build as a primary font
H1 Header
H2 Header
H3 Header
Button
Aa
Es Build
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/Inter as a secondary font
Body large
Body small
Number highlights 1234568789
Table header
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/Inter as a secondary font
Body large
Body small
Number highlights 1234568789
Table header
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/Inter as a secondary font
Body large
Body small
Number highlights 1234568789
Table header
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
/Inter as a secondary font
Body large
Body small
Number highlights 1234568789
Table header
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team