Logo
Our 
most recognisable brand element
Logo
Our 
most recognisable brand element
Logo
Our 
most recognisable brand element
Logo
Our 
most recognisable brand element
❶ Our logo
We wanted our 
most recognisable brand element to be as adaptable and
cooperative as our company values.
❶ Our logo
We wanted our 
most recognisable brand element to be as adaptable and
cooperative as our company values.
❶ Our logo
We wanted our 
most recognisable brand element to be as adaptable and
cooperative as our company values.
❶ Our logo
We wanted our 
most recognisable brand element to be as adaptable and
cooperative as our company values.
① Progressiveness
② Growth
③ Flexibility
④ Changing
⑤ Forward
① Progressiveness
② Growth
③ Flexibility
④ Changing
⑤ Forward
① Progressiveness
② Growth
③ Flexibility
④ Changing
⑤ Forward
① Progressiveness
② Growth
③ Flexibility
④ Changing
⑤ Forward
Kinetic
The base of the logotype is made up of 8 shapes. They can be configured to transform the base logo into new meanings.
Standalone
The logotype doesn’t try too hard to reference the company name. Only when the logotype is configured differently.
Kinetic
The base of the logotype is made up of 8 shapes. They can be configured to transform the base logo into new meanings.
Standalone
The logotype doesn’t try too hard to reference the company name. Only when the logotype is configured differently.
Kinetic
The base of the logotype is made up of 8 shapes. They can be configured to transform the base logo into new meanings.
Standalone
The logotype doesn’t try too hard to reference the company name. Only when the logotype is configured differently.
Kinetic
The base of the logotype is made up of 8 shapes. They can be configured to transform the base logo into new meanings.
Standalone
The logotype doesn’t try too hard to reference the company name. Only when the logotype is configured differently.
Progression
One of the key meanings can be found in the negative space of the logo—progression, forward, cutting-edge.
Abstraction
A logotype that remains abstract, and lets the viewer decide it’s meaning helps make it memorable and unique.
Progression
One of the key meanings can be found in the negative space of the logo—progression, forward, cutting-edge.
Abstraction
A logotype that remains abstract, and lets the viewer decide it’s meaning helps make it memorable and unique.
Progression
One of the key meanings can be found in the negative space of the logo—progression, forward, cutting-edge.
Abstraction
A logotype that remains abstract, and lets the viewer decide it’s meaning helps make it memorable and unique.
Progression
One of the key meanings can be found in the negative space of the logo—progression, forward, cutting-edge.
Abstraction
A logotype that remains abstract, and lets the viewer decide it’s meaning helps make it memorable and unique.
❷ Meet our sub-brands
Sub-brands are composed of the original logo but with the logo “shards” reconfigured to a different shape and meaning.
❷ Meet our sub-brands
Sub-brands are composed of the original logo but with the logo “shards” reconfigured to a different shape and meaning.
❷ Meet our sub-brands
Sub-brands are composed of the original logo but with the logo “shards” reconfigured to a different shape and meaning.
❷ Meet our sub-brands
Sub-brands are composed of the original logo but with the logo “shards” reconfigured to a different shape and meaning.
Shard
The main and the sub-brand logos are built using a 2x4 grid of Shards, they are stored in Figma at precise size to keep their exact 30° angle increments intact.
Framing
The round frame that holds the sub-brand icon is 479 × 479 pt. And the icon should be centered in the middle.
Shard
The main and the sub-brand logos are built using a 2x4 grid of Shards, they are stored in Figma at precise size to keep their exact 30° angle increments intact.
Framing
The round frame that holds the sub-brand icon is 479 × 479 pt. And the icon should be centered in the middle.
Shard
The main and the sub-brand logos are built using a 2x4 grid of Shards, they are stored in Figma at precise size to keep their exact 30° angle increments intact.
Framing
The round frame that holds the sub-brand icon is 479 × 479 pt. And the icon should be centered in the middle.
Shard
The main and the sub-brand logos are built using a 2x4 grid of Shards, they are stored in Figma at precise size to keep their exact 30° angle increments intact.
Framing
The round frame that holds the sub-brand icon is 479 × 479 pt. And the icon should be centered in the middle.
Sub-brand
Generating a new logomark is a matter of flipping each shard horizontally or vertically to get the desired shape.
Rounding corners
Assuming the we’re using the template size of 265 × 306pt there are 3 angles that can appear while configuring a logo.
Sub-brand
Generating a new logomark is a matter of flipping each shard horizontally or vertically to get the desired shape.
Rounding corners
Assuming the we’re using the template size of 265 × 306pt there are 3 angles that can appear while configuring a logo.
Sub-brand
Generating a new logomark is a matter of flipping each shard horizontally or vertically to get the desired shape.
Rounding corners
Assuming the we’re using the template size of 265 × 306pt there are 3 angles that can appear while configuring a logo.
Sub-brand
Generating a new logomark is a matter of flipping each shard horizontally or vertically to get the desired shape.
Rounding corners
Assuming the we’re using the template size of 265 × 306pt there are 3 angles that can appear while configuring a logo.
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team