Brand
The way our product and company is perceived by those who experience it
Brand
The way our product and company is perceived by those who experience it
Brand
The way our product and company is perceived by those who experience it
Brand
The way our product and company is perceived by those who experience it
Core values
We exist to help businesses grow faster by managing their money smarter. We put financial operations on autopilot, giving founders time back to add value elsewhere.
Core values
We exist to help businesses grow faster by managing their money smarter. We put financial operations on autopilot, giving founders time back to add value elsewhere.
Core values
We exist to help businesses grow faster by managing their money smarter. We put financial operations on autopilot, giving founders time back to add value elsewhere.
Core values
We exist to help businesses grow faster by managing their money smarter. We put financial operations on autopilot, giving founders time back to add value elsewhere.
/our role
We’re a financial partner with added flexibility. We work directly with businesses to give them the tools to grow on their terms.
Learn more
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
Capchase
/our role
We’re a financial partner with added flexibility. We work directly with businesses to give them the tools to grow on their terms.
Learn more
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
Capchase
/our role
We’re a financial partner with added flexibility. We work directly with businesses to give them the tools to grow on their terms.
Learn more
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
Capchase
/our role
We’re a financial partner with added flexibility. We work directly with businesses to give them the tools to grow on their terms.
Learn more
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
Capchase
❷ Tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
❷ Tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
❷ Tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
❷ Tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
/language
Build a relationship with the customer. Always use “you”, “us”, “we”.
Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
Infuse inspiration. Keep language descriptive - with our casual tone.
Consistency means our content speaks the same language, throughout all mediums.
/language
Build a relationship with the customer. Always use “you”, “us”, “we”.
Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
Infuse inspiration. Keep language descriptive - with our casual tone.
Consistency means our content speaks the same language, throughout all mediums.
/language
Build a relationship with the customer. Always use “you”, “us”, “we”.
Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
Infuse inspiration. Keep language descriptive - with our casual tone.
Consistency means our content speaks the same language, throughout all mediums.
/language
Build a relationship with the customer. Always use “you”, “us”, “we”.
Be direct and clear. That goes for both word count and word choice (legal permitting), Whenever possible, opt to use the most literal word for a meaning (e.g. “products” over “solutions”)
Don't get too cute or cliché. Stay away from tired marketing phrases and business buzzwords.
Infuse inspiration. Keep language descriptive - with our casual tone.
Consistency means our content speaks the same language, throughout all mediums.
Photography
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
❸ Photography
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
Photography
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
❸ Photography
How we speak and present ourselves in text is important for creating meaningful connections
 with our audience.
/photo rules
① Unstaged looking
Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
/photo rules
① Unstaged looking
Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
/photo rules
① Unstaged looking
Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
/photo rules
① Unstaged looking
Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team
Made with 💜 by the Capchase design team