Typography
Typography is arguably the most extensive part of the brand. As a result it is hard to enforce strict rules to it. Outlined in this section you’ll find a few good starting points.
Typography
Typography is arguably the most extensive part of the brand. As a result it is hard to enforce strict rules to it. Outlined in this section you’ll find a few good starting points.
Flow
Typography is arguably the most extensive part of the brand. As a result it is hard to enforce strict rules to it. Outlined in this section you’ll find a few good starting points.
Flow
Typography is arguably the most extensive part of the brand. As a result it is hard to enforce strict rules to it. Outlined in this section you’ll find a few good starting points.
ES Build has an extensive set of alternate characters to make the flow of text appear more or less Bauhaus. Larger headings have the Bauhaus setting turned on. While smaller body copy and leads have them turned off for better legibility.
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
capchase
ES Build has an extensive set of alternate characters to make the flow of text appear more or less Bauhaus. Larger headings have the Bauhaus setting turned on. While smaller body copy and leads have them turned off for better legibility.
We are
transparent
We are
optimistic
We are
collaborative
We are
humble
We are
capchase
❷ tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
with our audience.
❷ tone of voice
How we speak and present ourselves in text is important for creating meaningful connections
with our audience.
This is a title H2
This is a petit paragraph just to introduce this secction
This is a title H2
This is a petit paragraph just to introduce this secction
/voice
① Use down to earth tone-of-voice
② Speak clearly. Avoid jargon and abbreviation where possible.
③ Keep things short and simple. People really don’t read.
④ Inject humor.
② Speak clearly. Avoid jargon and abbreviation where possible.
③ Keep things short and simple. People really don’t read.
④ Inject humor.
Consistency means our content speaks the same language, throughout all mediums.
/voice
① Use down to earth tone-of-voice
② Speak clearly. Avoid jargon and abbreviation where possible.
③ Keep things short and simple. People really don’t read.
④ Inject humor.
② Speak clearly. Avoid jargon and abbreviation where possible.
③ Keep things short and simple. People really don’t read.
④ Inject humor.
Consistency means our content speaks the same language, throughout all mediums.
❷ Photo rules
① Unstaged looking
② Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
② Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
❷ Photo rules
① Unstaged looking
② Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
② Imperfections welcome
③ Balanced color grading
④ Say no to overly clever
⑤ Prefer abstract vs direct
Made with 💜 by the capchase design team
Made with 💜 by the capchase design team